Creating change is easier than you imagine once you realise that  you are only responsible for you own action. You are accountable for what you do not what others do. But realise, you action can either enhance or hinder forward movement. motion has three directions not two as many assume; forwards, backwards and the movement of no movement. The last refers to the concious decision to make a choice not to make a motion.

Fortunately the wish to change the world for the better is all about regaining what  rightfully belong to us. So that is an immense incentive. Furthermore, regaining what is rightly owed to us, is about avoiding scams, marketing tactics and avoiding  buying into what advertisers continuously tell us to do.

Advertisers and Marketing  Professional  by their definition must insist that you need their products. It is their job to make you feel  inadequate, unfulfilled and worthless. The message they send is, "without their magical product" we can and never will feel fulfilled, adequate and worthy. The L'oreal  Advert  represents all that there is devious about the media.  Their slogan " You're worth it" implies  ,without their  eight pound  mascara  you are not valuing  yourself: you are not worth even eight pounds! To the unsuspecting consumer, this is hard message to take. In defiance, we shout " of course we are worth more than eight pounds" hence the sale is thus  completed. The consumer in loyalty to themselves ,will insist on buying that mascara, if only to prove  the advertisers wrong.




To get a good understanding of human behaviour in the modern world, it only takes a glance at the popular adverts displayed. We have an illness of affluence  or "Affluenza" as the authors of this aptly named book would suggest. Economists were initially commissioned to organise  and structure the national economy to proved the needs of the community. However this is not the reality in the modern day economy. The modern communities are structured to monetise every layer, heir-achy, level and every member of its society. Economist have  little value for their philanthropy. They are however useful as  Financial Consultants/analysts  advocate maximising profits  on behalf of corporations.